Privacy Policy

What LeadRelay does

LeadRelay is a lead delivery service for home service businesses. When someone submits a Facebook or Instagram Lead Ad form, a Google Ads lead form, or a TikTok Instant Form for a business that uses LeadRelay, we receive that submission from Meta, Google, or TikTok and deliver it to the business's ServiceTitan account so the business can respond.

Information we collect

• Lead form submissions. The answers a person submits on a business's lead form (typically name, phone number, email, and the form's questions), received from Meta, Google, or TikTok on the business's behalf. Google submissions may include a click identifier that ties the lead to the ad it came from.
• Business account data. The connected business's name, contact email, the Facebook Pages and lead forms they choose to connect, the Google Ads lead forms that send leads to their LeadRelay webhook, the TikTok ad accounts they authorize, and the credentials they provide for their ServiceTitan account (stored encrypted).
• Service logs. Delivery records showing when a lead was received and delivered, used for reliability and support.

How we use information

We use lead data for one purpose: delivering it to the ServiceTitan account of the business whose form was submitted. We do not sell personal information, use lead data for advertising, or share it with anyone other than the business it belongs to and the service providers that host our infrastructure.

Meta platform data

LeadRelay accesses Meta platform data (Pages, lead forms, and lead submissions) only with the authorization of the business that owns them, through Meta's official APIs, and in accordance with the Meta Platform Terms. Access can be revoked at any time from the business's Facebook settings or from the LeadRelay portal.

Google Ads lead form data

Google Ads lead form submissions reach LeadRelay only when the business adds its LeadRelay webhook URL and key to its own lead forms in Google Ads. Each submission is checked against that key before it is accepted. The business can stop delivery at any time by removing the webhook from its forms or pausing Google Ads in the LeadRelay portal.

TikTok lead data

LeadRelay receives TikTok Instant Form leads only for ad accounts whose owner authorizes the LeadRelay app through TikTok's official API for Business and turns them on in the LeadRelay portal. Each webhook is verified against TikTok's signature before it is accepted. The business can stop delivery at any time from the LeadRelay portal or by revoking LeadRelay's access in TikTok.

Storage and security

Data is stored on infrastructure hosted in the United States. Credentials and access tokens are encrypted at rest, webhook requests are verified by signature or key, and access to production systems is limited to authorized personnel.

Data retention and deletion

Lead delivery records are retained while the related business account is active, so the business has an audit trail of its leads. To request deletion of your data — whether you are a business using LeadRelay or a person who submitted a lead form — email hello@leadrelay.io and we will delete the associated data within 30 days.

If you used a Facebook Lead Ad form, a Google Ads lead form, or a TikTok Instant Form and want your submission removed from LeadRelay, include the business name and the phone number or email you submitted, and we will locate and delete it.

Contact

Questions about this policy: hello@leadrelay.io